Photo: Yours Truly aka @jycmba with @joelcomm – really cool to finally meet him in person!
Each painful second pumped blood into his swollen ears, already pulsing red.
Bill raced to find the right sequence of clicks and taps to make the darn thing do what he wanted it to do.
With a sigh he closed his eyes and apologized.
But things started off rough for poor Bill.
(This is related to the discussion on Bill’s Forum.)
What Bill hoped to show the audience was a live demo of how to get results with content marketing. Something that none of the other speakers could do.
It was a brilliant idea. But there was just one problem – everything was set up on his computer. and without knowing all the details the bottom line was that the AV system didn’t want to play nice with his computer.
So being the entrepreneur that he is, Bill worked to find a solution.
Normally, there’s time but when you’re on stage in front of hundreds (not counting the live audience watching the streaming video) seconds turn into minutes.. which seem like hours..
Bill has apologized profusely for this glitch. I feel like we all let him down.
The speaker shouldn’t have to struggle with a technical issue when we have an audio visual crew PAID to take care of this.
I sat too far back and didn’t jump up to assist because I took the typical passive audience mode we get into.
The host didn’t say anything except an occasional joke to keep things entertaining – he could’ve used his position to ask for help, and I’m sure any number of his staff or even a room full of internet entrepreneurs could’ve helped.
But instead of any of this – the clock kept ticking, and poor Bill was left to struggle along on that big stage under the hot lights, sweating it out –
Oh, yes, you definitely REALLY feel the heat in a moment like this – BELIEVE me.
And that’s the thing.. once the fight-or-flight kicks in, our bodies tense up, our hearts pump more blood and the monkey brain starts screaming at us.
At this point it’s game over for the rational site. The Elephant has officially started her freakout mode. All the Rider can do is hold on for dear life.
Master the Dance Between Elephant & Rider – Created with Haiku Deck, presentation software that inspires
There are way too many stories of bystanders that watch as someone is attacked. It’s too easy to judge, and too easy to say “no, that’s not me – I’d be different.”
But really – how we do one thing is how we do everything else. Too often we sit back and wait for others to act first. I’ve been just as guilty of this as the next person. Being passive is a habit just like procrastinating or leaving things unsaid.
If we’re not careful, habits can be terminal!